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The Benefits Of Facebook Ads & Why You Need Them

With so many options, deciding where to spend your marketing budget can be difficult. What makes Facebook particularly attractive for new and experienced business owners boils down to three things:

1. Driving traffic from an active and engaged user base

Facebook is a place where we connect with family and friends, and—as much as we hate to admit it—it’s pretty darn addictive. Facebook reportedly has more than two billion active monthly users, and those users spend more time on Facebook than on competing social networks. In addition, Facebook owns Messenger and Instagram, two other popular mobile apps accessible to Facebook advertisers through its advertising platform. That’s a lot of active, engaged traffic to drive to your landing page.

2. Targeting customers based on demographics, interests, and behaviors

Facebook is designed for sharing personal updates and information with your network, such as vacation photos, new songs you’ve discovered, and relationship statuses. All the likes and connections made on Facebook and Instagram create detailed user profiles advertisers can tap into through targeted ads. Facebook advertisers can match their products and service against a long list of users’ interests, traits, and behaviors, resulting in a higher likelihood of reaching their ideal customers.

3. Generating brand awareness

Most businesses have a Facebook and/or Instagram business page they use for connecting with their fans and customers on social media. When you decide to use paid ads on Facebook and Instagram, you can opt to have them come from your brand’s social pages. This often results in increased brand exposure and new followers for your company, which is one of the benefits of advertising on social platforms.

Types of Facebook ads

Your success in Facebook advertising depends on your objective and the types of Facebook ads you use. Producing effective, high-performing ads, however, presents a challenge for many beginners because there are so many different types to choose from. 

To help overcome this hurdle, we’ve outlined five key Facebook ad formats you can use. 

Image

Single image ads are the standard for Facebook advertising. They are easy to make, offer a clean format for you to promote your brand, and are one of the most effective ad formats. In one Facebook study, a series of photo-only ads outperformed other ad formats in driving unique traffic.

Image ads are best for when you want to create an ad quickly or don’t have much of a budget. You can create an image ad right from your Facebook page as a boosted post, or if you want more detailed targeting options, you can make one in Facebook Ads Manager.

Video

Video ads let you show off your product or brand and capture viewers’ attention in the feed. You can create video ads in Facebook Ads Manager or boost a post that has a video from your Facebook page. These ads appear on Facebook, Instagram, Audience Network, and Messenger. 

You can use Facebook video ads to show unique features or tell your brand’s story. Videos that are 15 seconds or less can help capture your audience and keep them engaged. They should also have a clear call to action (CTA) at the end, such as purchasing a product or visiting a website. 

Carousel ads let you include up to 10 images or videos in a single ad, each with its own link. People can scroll through the carousel by swiping left or right on their devices or by clicking directional arrows if using the desktop client. 

Carousel 

You can use carousel ads to:

  • Feature multiple products and link out to different landing pages
  • Showcase different angles of one product to inform potential buyers
  • Explain a process or offer a tutorial 
  • Present one large image across multiple frames to create a more immersive experience

Collection

The collection ad format includes a full screen, Instant Experience to make it easier for people to browse and buy your products. These ads include a cover image or video and can show multiple products underneath. 

Collection ads are a great way to show off your product catalog, offer an enjoyable browsing experience, and help turn interest into sales. You can show these ads across the Facebook News Feed, Instagram’s feed, and even Instagram Stories.

How to Use The Facebook Ads Manager

If you’re ready to start with Facebook Ads management, let’s look at the steps you can take to get started.

Create Your Campaign

The first step to Facebook ad management is creating your campaign.

Before we dive into the steps for creating an ad, it’s important to note that Facebook offers two methods for creating them:

  • Guided creation: With guided creation, you have a step-by-step wizard that walks you through the steps on how to create your ad. This option is best for people that aren’t familiar with Facebook’s Ads Manager or creating ad campaigns.
  • Quick creation: Quick creation allows you to set up your campaign, ad set, and ad elements as you wish. This option is best for advanced advertisers and seasoned marketers that know Facebook well or have experience creating ads on other platforms.

Now that you know the two different options for creating ads let’s take a look at how you can start composing your ad.

  1. Select your objective: Your objective is what you want to achieve with your campaign. You can aim to increase traffic, increase leads, earn conversions, and more. Your objectives should always align with your overall campaign goals.
  2. Select your target audience: Your target audience is users that are most interested in your products or services. Facebook audiences allow you to get very specific with your targeting, so you can set custom perimeters and reach the right people at the right time.
  3. Upload your ad creative: You can create numerous types of ads on Facebook, including photos, videos, carousel ads, and more. You’ll want to upload these visuals, which are typically photos or videos, to your Facebook Ads Manager account.
  4. Write your ad copy: Once you upload your creative, you’ll add your ad’s text. Make sure your ad copy provides relevant information to users that inform them about your product or service.
  5. Set your bid amount: After you have your ad set up, you’ll set your bid amount. Your bid amount will depend upon your budget and ad placement.
  6. Finalize your ad details: This involves reviewing your ad to ensure the copy, placement, and bid details are correct.

If you’re looking to take on Facebook ad management on your own, following these steps will help you get set up with your ad.

Monitor your campaign

Once your campaign is up and running, you can start monitoring your ad’s performance. You can review different aspects of your campaign, including your:

  • Budget
  • Audience
  • Placement
  • Creative

When you’re reviewing your campaign, you can look at real-time reporting to see how your ads are performing. You can monitor your campaign to spot trends with your ads and identify areas of improvement.

If you fail to monitor your ads, your campaign is a waste of time. However, when you keep an eye on your campaigns, you’ll be able to determine areas that might need to be updated for greater success.

Monitoring your ads ensures that you always have the most successful ad campaign possible.

NexLaunchwe are a digital marketing agency specialized on MLM companies and leaders with over 20 years in the digital marketing and systems world, we have built systems that have transformed online businesses and launched companies around the world. Book a Free Strategy Session here